EICMA 2024
KSR Group brings Italian zest for life to the city and riding fun for adventure trails
The KSR Group presented a model offensive at the EICMA 2024 in Milan. Malaguti unveiled four new scooters that combine Italian joie de vivre with urban mobility. Brixton focused on the Crossfire 500 Storr – the adventure bike is now available to order and ensures driving fun off the beaten track.
The KSR Group used the most important two-wheeler trade fair not only to inspire motorcycle fans with new models, but also to strengthen contacts with dealers and brand partners and expand its sales network. With Segway Powersports, QJMotor and Access Motor, the KSR Group was also represented in the quad sector with three new brands at EICMA. In addition, the current portfolio of the brand partners Royal Enfield and QJMotor were on display in the two-wheeler area.
An overview of the most important new vehicles:
- Brixton Crossfire 500 STORR
- Malaguti Madison 300 ABS
- Malaguti Spidermax 300 ABS
- Malaguti ADVentura 125
Michael Kirschenhofer (Managing Director of KSR Group): ‘Next year, we will be setting strong accents in the scooter segment with Malaguti. Malaguti stands for urban mobility with a lot of flair and lifestyle in the spirit of “The Spirit of Bologna”. We want our products to reflect the classic Italian culture of moving vehicles with style. With every scooter, we want to bring a little Italian joie de vivre to Germany, Austria and Switzerland.’
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