KSR Group | Consumer Goods

SMART PRODUCTS

Our Smart Products Division stands for sophisticated solutions in all areas of everyday life. We create successful products for household, sports and mobility. For our trading partners, we organize complete processes from the initial idea to market launch and after-sales service.

“With KSR, not only are you working with a competent and reliable supplier, but also an experienced, local partner who offers tailor-made solutions for successful products.”

— Christian Kirschenhofer, CEO

Everything from a single source

Market analysis

We examine international trends and evaluate specific market potential.

Specifications

After agreeing a competitive positioning, we explore product requirements.

Design and development

Our sourcing specialists, designers and engineers create product concepts with selected manufacturers.

Branding

Our marketing team creates promotional materials, packaging and instructions.

Quality management

Together with our offices in Asia, we ensure excellent functionality and product quality by gaining any necessary certification.

Logistics

We commence worldwide delivery of the final product through our partners.

Four product pillars

Household

Smart appliances that simplify household life and improve well-being.

Wellness

Training and relaxation through well-engineered, on-trend products.

Gardening

Versatile range for all outdoor areas, modular and multifunctional.

Mobility

Future-oriented bikes and scooters for leisure and work, innovative and climate-friendly.

Our services and strengths

Trends
Products are created in response to, or to shape, international trends.
Design
Great design and functionality are vital to good sales.
Positioning
With clear USPs, we can create a successful sales launch.
Simplicity
Products are easy to use with obvious benefits, giving the consumer clear reasons to buy.
Enjoyable products
As well as excellent functionality, our products have features that make them fun to use.
Sales maximization
High quality marketing drives further purchase.

Effectiveness
Modular product concepts are cost effective, allowing us to create a wide range of variants.
Quality
We only work with companies committed to making the highest quality products.
Software and hardware
We develop these with experienced manufacturers according to customer-specific requirements.
Performance
Strong power sources and good distance ranges are essential for successful e-mobility solutions.
Security
We only use high quality components that have been tested repeatedly.
Legal
We work closely with testing institutes and authorities.

The partner for your success