KSR Group

From 4 to 9 October, the Intermot motorbike trade fair took place in Cologne. KSR were on site with Royal Enfield, NIU and Brixton Motorcycles.

Royal Enfield presented itself with a fixed stand on around 200m² in Cologne. At Royal Enfield, a dealer conference and the presentation of the new Royal Enfield HNTR 350 were scheduled for the very first day of the fair. The interest in the new model was overwhelming and the presentation of the model was streamed too.

Arun Gopal (Head of International Business Royal Enfield) at the presentation of the Royal Enfield HNTR 350

Royal Enfield: Dealer event and launch of the HNTR 350

As the general importer in the German-speaking region, KSR worked closely with the Royal Enfield representatives at the Intermot. Arun Gopal (Head of International Business EMEA) and Mark Spiller (European Marketing Manager) from Royal Enfield were on site as speakers and Kai Petermann (Marketing Manager DACH) as translator for Mark Spiller. George Cheeseman (Country Manager DACH) was also there to help with the organisation. A dealer event was organised for the Royal Enfield dealers in the German-speaking countries, which gave an exclusive insight into what is planned for the next years of Royal Enfield.

NIU and Brixton with test vehicles

Without a stand, but with test vehicles, KSR was also present with NIU and Brixton Motorcycles. A course set up at the trade fair was open to all visitors – not least journalists had the opportunity to test the new products. Several vehicles of the new Brixton Motorcycles Crossfire 125 could be test ridden and also four different NIU models could be tested, which were provided by a German dealer. Several hundred test rides were completed.