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KSR Group takes over distribution of BSA Motorcycles

29 October 2025

KSR Group GmbH is expanding its brand portfolio and will take over the distribution of the traditional British brand BSA in Germany, Austria, and Greece starting November 1, 2025.

At launch, three models will be available: the BSA Gold Star 650, BSA Scrambler 650, and BSA Bantam 350 – modern versions of legendary classics that bring the unique style and history of BSA Motorcycles into today’s world.

This partnership between KSR Group and BSA, part of the Indian Mahindra Group, marks a new chapter for the iconic brand – focusing on quality, character, and British motorcycle heritage.

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